Question 3; What kind of media institution might distribute your media product and why?

  A media institution such as Bauer Media may distribute my magazine around the U.K. They are a very successful company as they publish 323 magazines in 15 different countries, as they are a company that specialises in media distribution and already publish and distribute many magazines of different kinds including music magazines. Bauer Media are successful company who already distribute magazines such as Q and Kerrang! these magazines have a massive fan base and are respected magazines so this could help my magazine form a base like this as there is currently a gap in the market that my magazine would fill, creating a niche of fans for my magazine and attracting more customers.


My magazine would fill a gap in the current market of Rock Music Magazines. My magazine takes the classic rock artist and there music from the 70’s and 80’s and combines it with the modern rock music that is in the charts and it also has a section for introducing brand new acts as well as looking at what some of the biggest names in rock history are doing now, this is taking the old rock and giving a modern 21st century twist. Other magazines in the market look at either all of the new rock, or combine Rock music with other types of music and have areas for Television, Cinema and Video game reviews and other such things. There is no magazine that is like mine out there and as such there is an audience already there because it can appeal to so many people as well as attract artist to want to be featured in it because of how the magazine mixes all different styles and sub genera’s of Rock and puts them all in one place for people to get easy access to.

The main areas that I would have my magazine distributed in is shops situated near schools, colleges, universities, town centres and areas were there is a high population of people aged 16 - 25. This would make it easier for my target audience to find and purchase the magazine without them having to go out of their usual area to find a copy. I would also possibly consider putting my magazine in a chain supermarket such as Tesco’s as this makes it more assessable to certain people who live a distance away from other areas. I would also consider having an on-line copy which would be at a slightly less cost and advertise it on social networking sites such as Facebook and twitter as the internet is a massive tool of distribution and is one of the easiest things to access and is one of the main places people get access to music.